Publisher: Charlton

E.P. Charlton & Co. was a a variety store chain with stores in Massachusetts from 1890 and in California from 1904. The 1904 Crocker-Langley lists "Charlton E P & Co (E P Charlton) varieties 943 Market". After the 1906 earthquake/fire, the 1907 Crocker-Langley lists "Charlton E P & Co. bazaar, 1315 Fillmore and 2554 Mission". Charlton postcards indicate "Published by E.P. Charlton San Francisco" (or Oakland or Los Angeles), but the cards were produced for the store by other publishers (notably Mitchell). Some Charlton cards have stock numbers, but many do not. Charlton was consolidated into F.W. Woolworth in 1912, so later postcards indicate "Published by F.W. Woolworth San Francisco".

Charlton uses the Weidner image from Goeggel & Weidner 1; the image is © Goeggel & Weidner 1902. Cliff House from Ocean Beach shows cards from many different publishers using this image. Another example of this card is postmarked 3/20/1906, so the card predates the 1906 earthquake and fire.
Charlton is a color version. Another example is postmarked 1/27/1905.
Charlton, postmarked SF 11/23/1905, is a b+w version of the image from Weidner 112; see The Chutes.
Charlton is a color version.

Charlton, postmarked SF 2/24/1905, same image as Weidner 13, see Earthquake/Fire: Nob Hill Panoramas.
Charlton, written 4/19/1906 (one day after the quake) and postmarked Stockton 4/20/1906, see Earthquake/Fire: Eyewitnesses. The same Flood Building image appears in color on unnumbered Charlton mailed 1/08/1906 and on Britton & Rey 544.
Charlton, written 4/23/1906, see Earthquake/Fire: Eyewitnesses.

Charlton, postmarked L.A. 5/29/1906, published by E.P. Charlton Los Angeles, same image as A.H., see Earthquake/Fire: Valencia St. Hotel. This card uses a different back than most Charlton cards.
Charlton 32, same image and stock number as Mitchell 32, see Ferry Building (4).
Charlton 262, postmarked SF 7/13/1907, same image and stock number as Mitchell 262, see Sutro Heights: Palm Avenue.
Charlton: b+w version of same image as Goeggel & Weidner 2, see Sutro Heights: Parapet. Mitchell 246 and Charlton 246 show a similar but different image in color.

Charlton 200, postmarked Oakland 3/14/1908, published by E.P. Charlton Oakland.
Charlton 379, published by E.P. Charlton Oakland.

Steve's SF postcard pages: